10 Brands That Have Defined Skateboarding

Skateboarding has progressed thanks to the companies that push it forward

Started by Natas Kaupas and fittingly run under Steve Rocco’s irreverent World Industries umbrella, 101 was one of the most respected brands in the history of skateboarding. Some legendary skaters called 101 home through their (all too limited) years of operation, including household names like Gino Iannucci, Eric Koston, Jason Dill, Kris Markovich and Gabriel Rodriguez.

To see just what 101 brought to the table in the ‘90s, and for a valuable lesson in skate history, watch the videos ‘SNUFF’ & ‘Falling Down’.

101 Video:

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