One of the best things to come from the biggest event of the season (the Olympics duh – of which more later) was the emergence of Sage Kotsenburg as the new public face of snowboarding.

Sage has been splashed across the mainstream media and paraded on chat shows, panel shows and every other kind of show like a performing monkey.

When the leader of the free-world is talking about “back to back double corks” Sage Kotsenburg must’ve done something right!

While he might sometimes have wondered at the point of some of this, it’s had an impressive impact on the American people at large.

I mean when the leader of the free-world is talking about “back to back double corks” he must’ve done something right!