22-year-old Brit Matt Priest is beginning to get some well-deserved attention in the BMX world, after capturing two Dirt wins at the Bath & West Showground’s Relentless Energy Drink NASS festival in the past three years. However, Matt himself says his best moment was being named UK Dirt Rider of the Year by the readers of Ride UK magazine for the second consecutive year in 2012. “It’s definitely a highlight for me,” he says, “because it’s a reward for a year of riding and putting out good footage and being consistent at contests.” Hailing from Cambridge, Matt first rode a BMX at the relatively late age of 15, and cut his teeth on spots around the city and its surrounding areas, including One Minet Park in Saffron Walden, which remains a favourite to this day. He entered his first tournament at the age of 17 - he finished first, signalling the start of an already illustrious and continually captivating career. Equally at home on trails, park or street, Matt is known for his friendly and laidback personality. He says he aims to make his tricks, such as his signature 720, look ‘good and effortless’ while also flowing lines together. His style is continually evolving as he gets inspired by the people around him. “It's inspiring just seeing other people pushing themselves and making stuff happen,” he says, “even if it’s just a local kid down the skatepark trying to learn new stuff. Nothing is worth doing if it’s easy!”
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