APO was founded in 2003 by <a href='www.google.co.uk'>Régis Rolland</a>, a snowboard pioneer who embodies the spirit of boardsports in the legendary trilogy Apocalypse Snow from 1984 to 1986. APO has established itself as a major player in the snowboarding industry in France thanks to its know-how, iconic team riders and strong graphics. In 2005 APO brought out a new innovation and patented a double entry binding, the Dual Entry System, which is both easy and fast to use. APO became the only snowboard brand to have diversified into skiing in 2008. APO has continued to gain momentum with the international ski super-star Sammy Carlson, a five times X-Games winner with his own line of skis. Complimented recently by the latest rider from APO to be the snowboard Olympic Champion Sage Kotsenburg. The APO collections are designed in France and manufactured in Europe.

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