O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing, and used it to beat Mother Nature at her own game... O'Neill's set of core values, 'innovation in style and technology', has seen the brand devote itself whole-heartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the worldâ??s first stitchless boardshorts and range of groundbreaking wearable electronics, O'Neill will always be committed to progressing that evolution and growing its reputation as one of the world's leading youth lifestyle brands.

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