The year is 2015. Brands, for the most part, have stopped objectifying women in their marketing campaigns, having realised that alienating half of their potential buyers isn’t the smartest thing to do. Hell Playboy has even stopped publishing in their words “outdated” photos of naked women.
So it comes as a surprise to see Reef is still banging that drum with their 2016 calendar and accompanying video still wholly focused on women’s bums with nary a face shot in sight, though there is a close up of some lips and a side boob at one point.
