4FRNT is a project we started to form leadership withing the ski community. It began in 2002, during a period when freeskiing was becoming established yet the products on the market struggled for direction. We set out to assemble a company that embraced the talent and knowledge of professional skiers. The mission to attract the sports best riders, provide a platform for them to design signature products and by result, become leaders in the sport and progress the state of freeskiing. Entering our tenth year, we have matured in our design for both signature and general 4FRNT branded products yet remain committed to our core values and our enduring commitment to our mission statement.
4FRNT is owned by our team of professional athletes, and all of our pro riders develop their own signature model skis. Each pro is 100% involved in his model's construction, from the initial shapes and cores to the final top-sheet and base graphics. We are the only ski company whose professional riders have the absolute power to control and maintain the construction, graphics and performance of their skis.