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Creating a collection of short films starring it’s snow team riders, Dragon has released the first installment of a revealing four-part webisode series, titled Frame of Mind. Featuring Gigi Ruf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain.
In its premiere episode, follow Gigi, Luke, and snow icon Wolle Nyvelt as they venture to the Advanced Projects X Cabin in Silverton, Colorado, for springtime shredding and goggle testing with Dragon’s product development team. Sitting at 12,000 feet above sea level, this off-the-grid facility is where Dragon athletes find untracked lines all winter long while pushing the limits to help create technologically advanced goggles, including the APX and NFX frames.
“Coming out to Silverton to test new product in the blazing sun or chest deep snow is necessary for figuring out how a goggle will perform in rough conditions,” says Gigi. “It’s always a good time when you’re out at the cabin. Tons of fun, deep snow, and good people. It’s the ultimate testing facility.”
To see the video, visit and head to vimeo.com/dragonalliance DIRECT LINK WHEN READY to view all the visual goods from Dragon Alliance. For more information on the Advanced Projects X goggle offering, go to dragonalliance.com/en-us/snow-goggles.