Looking Sideways x Fluid Juice x Vans Boardmasters Collaboration

Our latest LS collaboration - this time with Vans and local Cornish shapers Fluid Juice - took place at our Boardmasters show in August 2012.
As part of that show, we invited artists Ben Allen, Supermundane, Hannah Adamzsek, Owen Tozer, Phil Morgan, Matt Bromley and Matt Sewell to create huge large-scale works which we placed at different sites around Fistral Beach.
We also got the artists to design unique sticker packs - which we then handed out to member of the public at the event. Rather than just be passive observers, we wanted them to get into the spirit of things by creating their own masterpieces inspired by the works of our artists.
We then chose one lucky winner to have their work turned into a one-off surfboard shaped by legendary local board-maker Adrian Phillips of Fluid Juice.
Check the film out to find out how it went down.
Film by Allan Wilson.
Additional footage by Tom Eldridge
Thank you: Vans, Boardmasters/Vision 9 crew, Adrian Phillps at Fluid Juice.
Music: Super U - We Hang On - superu.co.uk