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Part of a series of promotional videos for one of the countries premium surf companies, Tiki international.
All in all the project outline was to produce 18 videos, featuring products from the Feather Foil, Beginner and Trade range, as well as their top of then range wetsuit, called the Zephyr.
Theses are primarily going to be used as communication pieces aimed at online shoppers needing information on potential purchases.
I believe that with online shopping going the way it is, more and more companies will be investing in these sort of informative pieces of content, as the demand from the consumer for quick, easy and presentable product videos increases.
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