Working in mediums outside your common comforts is always challenging, a bit intimidating, but ultimately, extremely exciting. When we first started throwing around this concept of a fun shape, alt surf cobranded series of boards our minds ran tirelessly with both the options and final execution of the graphics. As a brand, we are very heavy typographically with a contrasting love of the free forms that exist within water color washes. The idea with this series was to expand up the two of them in a form we have not yet played with. Needless to say, we are stoked at the opportunity, and even more stoked on the epic shapes that M/SF/T has developed for this range!
The functional approach to fun instantly grabbed us with these crafts. Each of them speaks equally to the different personalities in our office as well as the constantly changing conditions out in front of the showroom. We fittingly paired our graphics up with each them based on the personalities we felt they represented and couldn’t be happier with the outcome!