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lüft means 'air' in Norwegian, Swedish, Danish, and German. lüft clothing is for athletes who spend as much time as possible in the air. We have noticed a clear and distinct gap between good-looking outerwear, and very technical highly waterproof/breathable outerwear. We aim to fill that gap.
Highly technical (waterproof/breathable) fabrics use an E-PTFE membrane that is great at repelling water while allowing sweat (in the form of water vapor) to pass through the fabric.However, these membranes are over-priced and the manufacturers that use these membranes tend to design their clothing with an older, more affluent customer in mind. The clothing they are manufacturing is too expensive, and too short and slim fitting. A short jacket exposes your body to harsh elements any time you jump or drop off of anything.
Less expensive outerwear generally uses a TPU membrane instead of an E-PTFE membrane. A TPU membrane is neither waterproof nor breathable enough for long days in the snow.These cheaper products are generally targeted at younger customers and feature a longer and baggier fit.
lüft has designed a soft-shell jacket that uses an E-PTFE membrane and achieves high waterproof and breathability ratings while maintaining a soft touch, stretchy feel, and longer cut. This jacket features a durable polyester/spandex outer shell. It has a pullover design with diagonal YKK aquaguard zippers that keep your chin from getting chaffed. Underneath each arm are two ventilation zippers which allow for enhanced breathability. Similarly spec'd soft-shell jackets are currently selling for over $300. We plan to sell this jacket for close to $200; and today on RocketHub we are offering it to you starting at just $90.