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In the modern era, being the complete professional package as an athlete is key.
Having corporate, industry and government backing and sponsorship is what keeps athletes in top condition and able to fly the flag for their country.
At just 23 years of age, Caroline Buchanan is a 5 time World Champion across many cycling disciplines. She races BMX and Four Cross Mountain Biking around the globe. She also races downhill mountain biking finishing 5th at last years' Downhill World Championships.
She is a true professional and she is the ideal young role model.
Her drive and ambition to succeed both on and off the track have made her a successful athlete and a recipient of many prestigious awards.
- 2013 Australian Athlete of the Year -- Australian Institute of Sport's highest award
- 2013 Australian Cyclist of the Year -- most prestigious overall cycling award. Previous winners include the likes of Cadel Evans and Anna Meares.
- 2013 Finalist in the Young Australian of the Year
Her passion and ability think outside the box, step off the path and create her own trail means she has a bright future ahead.
Her social media presence is the envy of many large corporations.
Are you interested in knowing more about how you can align with Caroline?
Contact Nick Fordham