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GOODBOIS TRUE OR DIE SUMMER'14
COLLECTION IN-STORE RELEASE @ THE UPPER CLUB:
We grew up in an era when being true meant something.
Today, it seems that nobody cares about the true character of anything. You know, we did not just start making clothes because we wanted to be fresh but because we grew up within a culture which embodies a conscious soul – a true character. We want to pass this soul on to the next generation because if a person, cloth or music does not have this value, it is without a meaning.
“Stand for something – or die in the morning.” (Kendrick Lamar)
To outsiders our world looks like a lifestyle merely – To us a this culture means the whole world, really.
Speaking of which, for this new collection we worked together with an inspiring artist and true character by the name of Sterio and partnered with a music label which solely releases good soul – the name is Jakarta Records. We supported Jakarta Records and Sterio on their way to his first official EP release which goes by the name “TRANSMISSIONS EP”.
The project is released together with our new collection on 07-06-14.
very much love to our talented homies...
VIDEO PRODUCTION by GRAUPAUSE:
PHOTOGRAPHY by MARCUS SCHÄFER:
MUSIC by STERIO: