Over the course of the 2007-2008 snowboard season Burton???s filmmakers and photographers embarked on a project that will provide a unique and imaginative look inside the lives of the world???s most influential riders. This multi-media project will explore the elite men???s Burton Global Team and a handful of top up-and-comers, delving into their lifestyles and personalities. These riders are the face of snowboarding, setting trends and inspiring millions of kids worldwide, because we all know, ???It???s Always Snowing Somewhere???.