Welcome to 'Pleasure inc.' where good times is what we are made of. Follow our new line up of international riders in their 07/08 winter season, riding their favorite spots around the world. Everything from fun riding to serious big backcountry booters, freeriding to street, back yard sessions to pillow lines, 'Pleasure Inc.' is a true reflection of our passion for snowboarding. Progression is what snowboarding is all about and in that sense, all this year's movie has been shot with HD cameras. Hope you'll enjoy watching this new flick as much as we did making it. So sit back, relax and enjoy!