Introducing ‘McBike’: McDonald’s Attempt To Woo The World of Cycling
They don't have the best record with cyclists, but could this new project win you over?
Introducing ‘McBike’, the shiny new cycle-friendly project from McDonald's, the ‘health-conscious’ fast food giants who really just have your fitness and wellbeing at heart.
McBike is a project that allows cyclists to go through the McDonald’s drive through without having to carry their 492 calorie Big Mac away in a paper bag. How? A Simple piece of admittedly well thought out packaging which will let you carry your meal on your handlebars.
The packaging is currently on trial in the famous cycling city of Copenhagen and in Medellin in Colombia, but may be rolling out in Amsterdam, Tokyo and in other select destinations soon as well.
Now, while it’s always good to see a fast food giant get a little bit more cycle-friendly, we can’t help but be reminded on this front of all the times McDonald's has gone a bit anti-cycling mad in the past.
There was the time Scottish comedian Brian Conley was almost arrested for bringing his fold-up bike into the store, already folded up and properly packaged, and then there was the time a Portsmouth cyclist and his son were refused service at a McDonald’s drive through on bikes.
We suppose that this is progress from those previous occasions, but we still can’t feel like it’s a bit of a stretch to say that this makes McDonald’s a more health-friendly brand. Realistically, it just provides more ways for them to dish out the calories to that hipster lot on the fixies.
Anyway, some cyclists find a McDonald’s breakfast or meal to be pretty good for refuelling if they’re off on an epic 150-mile journey or so, so who knows, maybe you’ll see all the guys from the Tour de France carrying onion rings and caramel McFlurries on their handlebars when they arrive at the Champs-Elysees this year. We wouldn’t count on it though.