686 and SCION Racing introduce world's first snowboard car

Collabs are the rage these days and in snowboarding it's as ripe as a summer apple. You'll see collabs everywhere between riders, companies, film crews, pretty much anyone. And this story is the epitome of all collabs, but it also goes to show how much reach snowboarding has these days.

686 and SCION Racing have banged heads to create the world's first snowboarding concept car. It's not just 686 that has helped out in the car, there's a whole host of other brands involved too - Bern, Dragon, Union, Skullcandy, GoPro, Vestal, Blind... Also, don't be fooled by the name, it's not a car that snowboards, it's a car for snowboarders. So what's the deal?

686 and SCION Racing introduce world's first snowboard car

The action sports industry will get its first look at the vehicle in the 686 booth at SIA in Denver from January 26-29, 2012.