Reality TV has infiltrated every area of life - from the Australian jungle to farms in rural England where they Z-list celebrities do errrr.... dodgy things to pigs.
Now it's taken to the mountains. No, it's not Snow, Sex and Suspicious Parents (however enthralling that show was).
Seasonaires, you're going to hate this...
Bravo TV have just dropped another new reality TV show, but this time it's set in the mountain ski resort of Whistler. Seasonaires, you're going to hate this.
Apres Ski is about some rich dude called Joey - "the Donald Trump of Whistler with way better hair" - who has set up a company that gives other rich people VIP holidays in Whistler, Canada.
They've hired a bunch of concierges to work together and plan the stay for these VIP guests. They have to do whatever it takes to make these guests have the most 'mind-blowing vacation ever'.
Yes, that means they will get a semi-naked man to trek through the snow to deliver three divas their food - or fly them in a helicopter to a remote mountain spa.
It's basically like watching seriously souped-up chalet hosts, pandering to the needs to the rich and not very famous.
It's like watching souped-up chalet hosts pandering to the rich and not very famous
Pro skier Lynsey Dyer - who made Sh*t Skier Girls Say among other exploits - plays a starring role. That's probably the only redeeming feature.
The logo looks like something that's been made on clip art. The characters are predictable catty. Obviously hook-ups and catastrophes prevail.
Watch the first episode above (if you can bear it....)