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Not content with pissing off surfers, by catching waves more quickly and less stylishly than their paddle-free brethren, it appears stand up paddleboarders now have snowboarders in their sights…

As the title suggests, Snow SUP The Movie: Into The White shows paddleboarders staking their claim to the fresh white stuff. Sometimes it works, sometimes they wipeout but it's hard to the quash the overriding feeling that given the choice you'd rather be snowboarding than riding pow on a SUP.

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Except on the flat bits where that paddle could save you from the usual indignity of lifting up your goggles, rolling out those puppy dog eyes and begging for help from the nearest skier.

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