Surfing is naturally a solitary sport, where you can get away from the rest of the world. The best surf session lasts three times as long as you meant it to, as time slips away in the waves.
Smartphone brand Samsung is looking to change this however, bringing the world to the line up through their revolutionary digital surfboard.
The brand, who has worked many times with the surfing world through the World Surf League and ASP World Tour, is hoping to take the 'solitary out of the sport' by linking pro surfers with their coaches, even when they're out in the water.
The surfboard, which has a small watertight drawer in which to stash your Samsung smartphone, displays real-time social media posts as well as weather and surf conditions on a screen on the board's deck.
This is a pretty revolutionary idea for professional surfing
"Even during practice, surfers spend hours out at sea, while their coaches are on the shore. These distances are obstacles to the athletes' evolution and motivation" Marcelo Reis said in a statement.
"Samsung believes that technology helps drive people's talent."
This is a pretty revolutionary idea for professional surfing and we can see how it could help with both training and safety in the water, but we're not so sure we want to give up our private wave time so easily.
Surfing is all about integrating yourself in nature and forgetting about everything waiting at the shore for a few hours, why would you want to add your Twitter notifications into that experience?
Check out the video below and let us now what you think!