2018 marks the 50th anniversary of Fjällräven’s much-loved Greenland Jacket, and to celebrate the milestone the Swedish brand are releasing a new range inspired by their iconic piece.
The original jacket was created when a team from Scandinavia went on an expedition to none other than Greenland in 1966. With no adequate outerwear available the team’s jackets and trousers were all heavy, and slow-drying. This led Fjällräven founder Åke Nordin to begin work on a jacket that could stand up to the rigours of such an adventure.
Two years later, the Greenland was born. It was a jacket designed to perform when you needed to rely on it, whether it was wet, dry, cold, warm, or windy. It was a jacket that was designed to last, and last it has – it’s been worn by generation after generation of outdoor adventurers.
“The Greenland Jacket was designed to last, and last it has”
Fjällräven have looked back at their original jacket and used it as the inspiration for their new Greenland collection. It features updated versions of existing favourites, and a host of new ones that sit perfectly under that Greenland name.
The new collection builds on the classic range, keeping true to the look and feel of the originals, but now going even further to ensure that the new generation is made in a sustainable and environmentally conscious way.
On to our introduction to the new items themselves. There’s only really one place to start, and that’s the Greenland Jacket. If it looks familiar, it’s because it is. It keeps all of the aesthetics of the classic Fjällräven Greenland Jacket, but with some modern updates to some of the things you can’t see.