When you’re halfway up a mountain, you want to know that the stuff you’re wearing isn’t going to let you down. You want to know you’ll be warm no matter what nature throws at you, and that your only pair of trousers aren’t going to rip at some terribly inconvenient moment.
Some brands claim to offer you this. They’ll say things like “hey…we’re an adventure brand that knows what’s up…our coats are the cat’s pyjamas and our thermal mid-layers are the bee’s knees…now give us £7,000.”
“These clothes aren’t just about protecting mountaineers from the elements, they’re more than that.”These brands are sometimes, although not always, absolute cowboys. They’ll promise you the world, but give you a spoonful of pickle instead. Their stuff is nice, absolutely, but it’s not necessarily the stuff that’s going to save your skin up in the heights of the Himalayas. These brands don’t have the first clue about how to live up to their own hype. What they offer is, in a nutshell, the complete opposite to what The North Face offers.
The North Face really know the score when it comes to the great outdoors. They know how to make awesome gear for epic adventures. They know what real quality feels like, what it means, and how to go about producing it. How do they know all this? They know it by working with some of the world’s finest mountain athletes, and by embodying the spirit of adventure in all the projects they undertake.