This Mountain Dew BMX ad is probably the cheesiest of the lot. It’s awful isn’t it?
But, you can’t really hold it against them because
A) it was the 1980s, things like this were considered cool:
And B) these guys are absolute legends of BMX. Not only were they all rad at old school freestyling, they continue to be rad to this day, working in the industry and doing a lot of good.
As for Mountain Dew’s record in the years since well, they’ve certainly updated their ads – getting Tyler the Creator on board and scandalising middle America in the process. So high five to them too!