Main photo courtesy O'Neill x Jones Walk For Powder

Jeremy Jones is not your typical snowboarder. He’s far from the smash-mouth, gymnastic frat-boy that the average man on the street would picture. You won’t see Jones riding the halfpipe in oversized camo pants, downing noxious energy syrup after hitting some gigantic cheese-wedge jump, or being pictured leaning out of his own private jet.

And yet, to many, he is the snowboarder. Those that rise to the pinnacle of the sport are often known by only one name, be they Shaun, Terje, Travis, Ståle. Jeremy would easily fit into this rarefied company, were it not for the fact that he shares a name with another famous snowboarder. But so accomplished is he when it comes to pushing the boundaries of snowboarding on the most challenging peaks on the planet, he’s picked up his own distinguishing moniker: Big Mountain Jeremy.

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Jeremy Jones started snowboarding aged just nine, and was sponsored as a slalom racer at 18. However, it wasn’t long before he was out of the Lycra, and onto the big mountains of Alaska. Since then, Jones has made a career of pushing what snowboarders can achieve often in the most remote locations imaginable.

He could legitimately be called an explorer as much as a snowboarder. In fact, in 2012, National Geographic magazine nominated Jones as Adventurer Of The Year. His passion for exploration in the wildest of locations also bleeds into Jones Snowboards, the company he founded in 2009 which specialises in making powder boards designed for getting off the beaten track and into the backcountry.

Why travel to the other side of the world to go snowboarding? It is a question I ask myself ever time I hop on a plane. I do far less now then I use to but I do believe travel offers vital perspective on the world. Interacting with other cultures, seeing how people live, what their views are has been my college education. Here is a pic by @andrew_miller of a trip last season to Iceland for #HorizonLiners Below is an excerpt of my story I wrote about the trip. Read more and see the video in the link in my profile. ////////////// As the wheels free themselves from the earth, my mood is not lightened. "What is the point?" "Why are you doing this?" @auroraarktika

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“It’s the unknown really, that’s what I love about going to places no one’s ever been to," Jones told Mpora in 2015. “I can have a great time in the mountains underneath the chair lift, but if there are guidebooks and you’re following other people’s tracks, it takes away the adventure."

Jones’ travels gives him a unique perspective of the planet, a viewpoint born of being exposed to the power of nature on a daily basis. It's also one which consistently shows him the detrimental effects humans are having on the planet.

Please help! We can not let this happen.The vote for Scott Pruitt's confirmation as Administrator of the @epagov is set for tomorrow at 1pm EST. It's time to hit the phones. I can't emphasize enough how bad of an idea this is. Call your senator today at 1-866-347-8815 (you'll be connected) and tell them to REJECT Pruitt. #RejectPruitt Quote

Which is why he's used his acclaim as a snowboarder and filmmaker (his trilogy of snowboard films, Deeper, Further, and Higher are regarded as among the best in the business) to take a stand.

The charity he founded, Protect Our Winters, has grown into a wide-reaching and hugely effective alliance of environmental activists, and Jeremy's personal contribution to the cause was recognised by President Obama who presented him with a medal as a 'Champion of Change.' His Instagram feed is an extension of all Jeremy's work combining his passion for exploration with his desire to save the environment he loves.

There are the beautifully composed, wanderlust inducing images of nature at it’s most awesome. Shots of Jones shredding so hard you can practically feel the spray hitting you in the face from your phone.

But there’s also depth to it, without going too far. At no point do you feel like you’re being preached to, or made to feel guilty about not separating your recycling. It’s just a passionate message about saving the planet, set among some of the most stunning images you’ll see anywhere on Instagram.

You can follow Jeremy Jones here. Looking for more Instagram inspiration? Check out our Adventure-gram series.

To read the rest of April's Planet Issue head here

"In every walk with nature one receives far more then he seeks." #Muir Pic @jxnfigs 1/1/15 #jonesstormchaser

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