3) It Would Mean Mo’ Money for Skaters and Skateboarding
This is a hard one as there are pros and cons here. But think about it this way: Money is imperative for any brand or business to stay alive. The recent demise of Alien Workshop made this only too apparent.
Skateboarding in the Olympics could create a positive influx of dollar billz which could keep your favourite independent brands in business.
If more kids started skating due to the Olympics they could find themselves in the local skateshop trying out the independent brands and buying skateboards instead of scooters.
Also, brands having more money would mean there would be more cash to support talented kids turning pro and managing to make a living out of what they love. But…
4) But Mo’ Money Could Be a Bad Thing. A Very Bad Thing.
Can you imagine an Anti-Hero advertisement during the Olympics? I don’t think so buddy. Independent brands wouldn’t be able to afford to sponsor the Games and they wouldn’t want to anyway.
They might benefit from the trickle down effect of extra interest in skating, but what you’d probably see is loads of other brands jumping in, selling skate kit and reaping most of the benefit. Once money comes into the equation corporate fat cats will want a slice of the pie.
Red Bull, Nike, Adidas and other big brands are already involved in the skateboard world – imagine the amount of other companies who’d be biting into the skateboard pie.
“There would be more cash to support talented kids turning pro making a living out of what they love. But…”
Gucci boards? Armani wheels? Versace bearings? All sold at ridiculous prices? Would that be trill?
And don’t get me started on the ego which would inevitably accompany any pros making serious peezies. One Rob Dyrdek, with his MTV show and ridiculous fleet of cars, is more than enough. We don’t need the skateboard community plagued with more people thinking they’re bigger than Jesus.
Maybe Biggie put it best when he said “Mo’ money mo’ problems”.