OK, we’re not quite talking about a Kickstarter project here, but it’s not far off.
The Enduro World Series organisers have gone for a non-exclusive crowd funding approach to funding the event, which is pretty rare among international sporting events nowadays.
Fourteen rider-focused companies have provided direct support to the Enduro Mountain Bike Association (EMBA) to make the whole series happen.
The idea was to not lose the grassroots spirit of the competition – and so far, it seems to be working!
This means each individual round holds the sponsorship rights to their event. So the race format, course design and technical regulations are controlled from within, rather than through a third party organiser.