We often take for granted or, perhaps more accurately, turn a blind eye to much of the animal suffering that runs through the consumer products we’ve become accustomed to in the modern world. Whether it’s a dirty-great-big Big Mac, a leather handbag, or just a tasty bag of gelatine sweets – we’re complicit, often without realising it

In an attempt to change people’s attitudes, PETA Asia have teamed up with Ogilvy & Mather Advertising Bangkok. They opened a fake pop-up shop in one of Bangkok’s hippest shopping centres, and put seemingly normal luxurious leather products on display. Despite their ordinary appearance however, these shop goods were actually packing a pretty dark secret.

It’s no exaggeration to say that the insides of the wallets, shoes, and bags on show in the shop resembled something out of a particularly gory horror film. There was realistic animal flesh, blood, and even a beating heart inside one bag. It’s clearly not what any of the shoppers were expecting, with many of them putting hands to mouths in shock or recoiling backwards in disgust. One thing’s for certain, they won’t forget this shopping trip in a hurry.