For many of us, skating is attractive because it’s an independent, alternative sport.
Massive competitions such as the X-Games and insane stunts like Danny Way jumping the Great Wall of China have pushed the sport to a much wider audience.
Skating holds its edge, thanks to passionate skaters who keep putting out fresh, creative edits that push the boundaries.
Inevitably, skating’s popularity has been used to sell everything from soft drinks to modern art.
Big name brands continually try to hi-jack sports like skating to shift a product, often missing the mark by miles with hilarious results…
