The term creativity is batted around a lot these days. You could probably be called creative if you baked a cake and stuck a twix on top, walked through the DIY aisle at B&Q or bought a t-shirt with literally any sort of design or drawing on it.

What we’re saying is that it doesn’t take an awful lot to be dubbed ‘creative’, which is why when we come across someone or some people who really are creative, and we’re talking off-the-wall creative, we tend to lose our shit.

Now, as far as creativity goes in the world of skiing, and indeed the broader world of action sports and adventure, the Real Skifi crew are about as bonkers as it gets.

They take the already awesome art of skiing, where you can get creative simply by nipping off-piste, and add in props and new tricks that will leave you scratching your head.