“I think it’s been pulled off perfectly,” said Kyle, adding modestly that “all credit has to go to the director.” While Kyle’s not wrong that the director has smashed it, we feel he’s doing himself down a bit here – because really, it’s his story and his Olympic experience that make the video special.

“One thing I will never forget would be getting on the gate on day one for the time trial. I remember looking around, taking in the atmosphere, the crowd, and the rush of adrenaline that came running through my veins was incredible.

“I remember looking around, taking in the atmosphere, the crowd, and the rush of adrenaline that came running through my veins was incredible.”

“Once the starter clicked the start sequence, the voice command came out of the whole PA system around the arena, which none of us [riders] had ever experienced. So I remember being slightly overwhelmed for that split second moment. Then before I knew it, the gate dropped and I had done my first lap of the Olympic Games. [It was an] unbelievable feeling, I came off the track just smiling.”

Cavendish’s amusing chat aside, the main thing that’s stayed with Kyle was the sense of occasion – something that really comes across in The 211. “Representing your country at an Olympic Games is something every professional athlete looks to achieve. I am very fortunate to have done that.”

However he says: “I ain’t satisfied just yet. I would love to become one of those elite few that comes away from a games with a medal around my neck.” With this goal firmly in mind, Kyle will be racing hard for the next few years, working to secure his qualification for Tokyo 2020 – and give himself the best chance of winning one of those precious nuggets of metal in four years time. Seeing the obvious determination on display in The 211, and looking at how far Kyle’s come in his career so far, you’d be stupid to bet against him doing just that.