Let’s not beat around the bush here. Salmon’s delicious, isn’t it? Laid out on a bed of rice, with a drizzling of teriyaki sauce over the top, yeah it’s making you drool just thinking about it. But, and we hate to be a buzzkill on you like this, have you ever stopped to consider where your salmon’s coming from? Or for that matter, where loads of that tasty-looking fish you see in your supermarket originates?

These are the questions that sit at the very heart of Patagonia‘s new film ‘Artifishal’. Produced by the Patagonia founder, and big-cheese, Yvon Chouinard himself, the documentary looks to address wild fish, wild rivers, and the habitat destruction that’s come as a result of fish farms and fish hatcheries.

The supporting European campaign, running alongside the film, shines a spotlight on the salmon farming industry in Iceland, Norway, Scotland and Ireland, and asks the public to sign a petition to the governments of these countries to ban the open net salmon farms that attract sea lice to an area, and which, in turn, have terrible consequences for wild fish populations.

If you love adventure, you love nature. And if you love nature, you really should watch this film.

For more information on Artifishal, head here.

For more information on the petition, head here.

For more information on the London screening, head here. 

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