Many of us have become obsessed with documenting virtually everything we do, particularly when it comes to fitness and working out. Who’s not occasionally guilty of showing-off online these days? It’s pretty much acceptable behaviour at this point, right?
So it’s great that comedy vid-maker Razmig has hit the nail right on its self-involved head with this promo for the imaginary (but not unimaginable) #@THEGYM – a gym for social media fanatics catering for vain, tech-savvy millenials, with Netflix on tap, an in-house barista and USB slots in the tanning beds.
Perfect if your #instafitness game needs an update, or you’re worried enough people don’t know how much you can lift (bro).
Dunno about you, but this video is probably going to auto-play inside our head the next time we consider a sweaty, post-workout selfie…