The mountain biking world is full of clichés, some of which are definitely more cringeworthy than others.
The sport is still in its infancy and struggling to cement an identity in the rapidly expanding world of action sports, and because of this, there can still be a lot of confusion about what bike is best to fit your needs.
Whenever you go to buy a mountain bike, you can be absolutely sure that you’ll encounter a certain group of set trends. Trends are trends for a reason though, and being able to find the root cause of them is the best way to stamp them out.
Anything enduro-specific is likely the same product as last year painted yellow
Point three of this list will particularly take some stamping before it goes away. Our media outlets have done an amazing job of polarising opinion around something that really isn’t of as much importance as it’s made out to be.
The following things wind me up in equal measure. Having formerly been a mountain bike marketeer though, I do have to hold up my hands and admit to having actively promoted some of these points in one way or another, and for that I am truly sorry.
It’s hard not to roll your eyes though whenever you see any of this nonsense…