“It’s all about progression. From the first day I picked up a shovel I was hooked on that link between building and riding.”
The man behind the voice is Dan Atherton, the eldest member of the most famous family in mountain biking and a man whose name is synonymous with not only the sport, but with the trail building it so heavily relies on.
The 34-year old did his time on the downhill World Cup circuit, has been a national 4X champion and still competes regularly on the Enduro World Series, though his progress has often been marred by injury and misfortune.
Dan has been called one of the best bike-handlers on the planet and one of the most stylish riders around. But his true passion lies off the bike, in the forest with a shovel in his hand and a blank canvas lying before him.