The good folk over at Monster Energy have a couple of things in abundance: disposable cash for doing crazy stuff, and talented athletes capable of making said crazy stuff look incredible.
So, when they take some of the biggest names in the petrol-driven world, and baddest machines ever made into the Algodones Dunes in Southern California, it's a fair assumption that it's going to go off.
Cue a veritable motorcade of insane ATVs flying off dunes, and hanging in the air for a physics-destroying length of time in the six mile wide, 45 mile long stretch of high-octane, sandy playground.
The riders on show are little short of a petrol-head's questionable wet dream, including: Jeremy 'Twitch' Stenberg, Steven Eugenio, Cory Davis, Kyke Leduc, Axel Hodges, BJ (snigger) Baldwin, Jeremy McGrath, and a semi-naked Dianna Dahlgren.
So, sit back, crank all of your internets up to 4k, and get ready to be sandblasted by the garliest thing on sand since bikini-clad Sean Connery emerged from the sea in Bond flick Dr No.