In 2004, a small unknown company called GoPro sold its first camera. And with this small, seemingly insignificant act, a revolution was born.
In the decade since GoPros (and the scores of action camera competitors that they've inspired) have transformed the way we film and follow the sports we love.
Whether it's riding a barrel, hitting a kicker, dropping a vert ramp or charging round a motocross course, action cameras provide a unique and different perspective. One that is now so common it's hard to imagine any of these sports without it.
To mark the 10 year anniversary of the portable action cam as we know it, we thought it'd be appropriate to put together this "best of" compilation.
We obviously can't claim to have watched the millions (or more likely, billions) of hours of footage that've been filmed and uploaded since that first camera was sold, but here are some of the moments that've stood out for us. This is our rundown of the top 20 GoPro videos ever.
If there's any you think we've missed, let us know in the comments below!
The Best Way to Escape an Avalanche
The first time we watched this we actually let out an involuntary yelp when it gets to 1 minute in...
It still brings our heart to our mouth every time we see it. Simply awesome.
Downhill Mountain Biking Takes to the Streets
Because downhill mountain biking clearly isn't gnarly enough already, the organisers of the Valparaiso Urban race decided to throw cobbles, crooked paving slabs and even the occasional stray dog into the mix to make it trickier!
How does Mick Hannah handle all this? Well, watch and see - and look out for the bit where he clears a section of the crowd at 2.02!
Alana Blanchard's Perfect Day
Could anything beat a day spent surfing perfect, mellow waves in Hawaii with your mates? Well how about if one of your mates was Rip Curl's pro surfer Alana Blanchard?
Riding the Gnarliest Contest in Snowboarding
The Verbier Xtreme has a reputation as the gnarliest contest in snowboarding. If you've watched that video I'm sure we don't need to explain why.
The UK's James Stentiford earned 3rd place for this run from 2011. We'd have been glad just to make it down that rock-strewn mine-field alive!
You can watch his run from another angle here:
Ryan Sheckler Rips New York a New One
This was shot as an advert for GoPro's new (at the time anyway) multi-cam remote feature. Street skating legend Ryan Sheckler.
The spots might not have been totally original (but then finding anything completely new in a city as well-skated as NYC would be hard) but the way they were filmed, with cameras capturing him from every angle, was something else.
Backflipping a 72-Foot Canyon Gap... On a Mountain Bike
Last year's Red Bull Rampage was one of the biggest events in the Mountain Biking calendar and this - Kelly McGarry's monster backflip - was the standout moment for us.
Incredibly, despite landing this, he didn't win first place. That honour was bestowed on a more technical run by Kyle Strait. But he came second and also claimed the viewer's voting prize - no doubt thanks to this insane moment.
Jeb Corliss Proves He's Clinically Insane
Jeb Corliss may be most famous for his Grinding the Crack video, but that's not the only time he's had a close encounter with rocks. This video from 2010 shows him practically scraping his shoulders against the canyon walls.... nutter!
Freeski Legend Tanner Hall gives Henrik Harlaut Some Solid Advice
If you were just about to drop in for the X Games freeski big air comp, you'd say Tanner Hall - a legend of the sport - would be a pretty good person to take advice from. Especially when he's errr... hammering it home like this!
It looks like Henrik's about to tell him to shut up at one stage, but he still listens and you know what? It pays off!
This video showcases quite nicely how GoPros and other action cams have allowed audiences to see behind the scenes angles they never would have known about before.
See The Inside A Massive Barrel with Alex Gray
In what looks like near-perfect conditions at P Pass in Micronesia, Alex Gray takes his GoPro out for a bit of a paddle... with some pretty rad results.
Seriously, they should show this clip in schools to persuade kids to give up drugs and get into surfing.
Ski Base Jumping the Mighty Matterhorn
The Matterhorn (aka the mountain they modelled the Toblerone triangle on) has a fearsome reputation amongst both climbers and skiers. So you've got to be at least a little bit mental to try and be the first to ski base-jump off it...
And that's not all - things very nearly go horribly wrong for Matthias Giraud here.
Shaun White Coaching Torstein Horgmo in the Halfpipe
Not all GoPro clips are about getting gnar. Here we have the world's most famous snowboarder™ Shaun White sharing his errr... "trick" tips with slopestyle whizzkid Torstein Horgmo.
Nice to see the normally serious Shaun showing his sense of humour, and great to see Torstein executing that perfect double blumpkin. Bet that's waaaaaay harder than a triple cork...
The Ladies of Burning Man Find a New Angle
What happens when you combine a GoPro with a hula hoop and take it to Burning Man - the mad-cap desert music festival? Well, this. An erm interesting new use for the camera.
Travis Rice Slaying a Steep Face
Not for nothing do most snowboarders consider Travis Rice the best rider in the world. Dude's got mad skills in a straight line, but when he starts throwing in massive, stylish frontside 3s and casual backflips into steep, gnar-dog freeride lines? That's when it truly becomes next level.
This footage is just "leftover" from his epic movie The Art of Flight. You've gotta see it to believe it.
Watching Crankworx From Mike Montgomery's POV
Crankworx in Whistler is one hell of a mountain bike comp - the slopestyle attracts massive crowds each year. In fact, apart from the sheer insanity of some of the drops here that's the coolest thing about this video, the fact that you can hear the crowd braying in the background.
I love Mike's surprise at 1.02 too: "Holy shit I made that!" As if he was fully expecting to eat it...
Riding the Olympic Course with Alexey Sobolev
This has to be one of the cheekiest head-cam videos we've ever seen. While the world's media companies were leafing through the incomprehensible IOC rules about sponsorship, blackouts and what couldn't be filmed, Russian snowboarder Alexey Sobolev scooped them all by strapping his GoPro to his head, dropping in and uploading the results.
Skydivers Leap To Safety As Colliding Planes Explode
It sounds like something out of a film but this actually happened - the two planes collided while the skydivers were attempting a formation descent, with one of them losing a wing and exploding into a massive fireball.
Incredibly all 11 people in the planes managed to survive the explosion - one pilot bailed out and the other managed to land his plane.
Throwing A GoPro in Mid Air Over a Big Kicker
This has to be one of the coolest things we've ever seen done with a GoPro - Sage Kotsenburg (who these days of course is the proud owner of an Olympic Gold Medal) and Eric Willett throwing the camera between them in mid-air during a practise session.
Seriously, how the hell do you even begin to think about catching that when you're hitting kickers that size?
GoPro Falls From Plane, Gets Eaten by a Pig
This one makes the list just for its pure randomness. If that headline doesn't make you go WTF then you're surely not a sentient being.
Apparently the bit where the horizon stabilises is where the rate at which the camera is spinning matches it's frame rate. Weird huh?
We're not entirely sure this isn't an elaborate fake, but even if it is, it's pretty cool. I mean you'd have to train that pig for starters...
Shaun White Tearing Up the Pipe from Every Angle
When the world's most famous snowboarder™ got hooked up with the world's best known action camera brand, the first thing they did was strap as many cameras as they could to him and push him down the X Games pipe.
The result? This, which is well worth a watch. How much more mental do his double corks look from his point of view?
The Best GoPro Video Ever!
OK so it's not really action sports themed, but this is probably the best GoPro video ever: A whole Russian gangster/sci fi flick filmed entirely on headcams! It's like Reservoir Dogs meets the Blair Witch project, but way, way cooler than that sounds.
It's got everything - senseless killing, violent chase scenes, gory deaths spurious boob shots and a nice twist at the end.
If you haven't seen this yet, you're in for a treat. It's amazing!