We now know the importance of sport for all areas of life. Being involved with sport not only helps you physically, it also provides you with teamwork skills, self-belief and confidence. It’s not a coincidence that 48 per cent of the leading women in business take part in sports, as opposed to only 40 per cent of the average population.
Sport teaches women and girls to be strong, competitive and skilled in healthy conflict, sport provides us with so many important life lessons that aren’t available to us in a classroom or an office, its crucial.
“We need this week to be the rule and not the exception”
Media outlets need to commit to improving their commentary on women’s sport, not only on the achievements, but on participation and prospects. Let’s allow the UK’s women to be brought up seeing sport the same way as its men, with the same sense of ownership and the same sense of opportunity.
For this week, women’s sport has been filling columns and sport pages and taking up the time of our most powerful sport executives, but next week it will go back to how it was before.
We need this week to be the rule and not the exception. People and brands need to be braver and more daring when it comes to sponsorship, to be the ones to believe that women’s content, partnership and competition is important and worthy of its own space.
Women’s Sport Week reminds us of how incredible women’s sport is, while highlighting that it still needs a lot of support and change to get to where it needs to be. It’s time to turn words into action and starts making changes. Women In Sport Week shows us that it’s possible.
You May Also Like…
Skateistan | Skateboarding is giving women a future in one of the world’s worst war zones