But it took us a couple of times of watching the video (and a careful re-reading of the press release) to work that out, because there’s just so much random stuff going on here.
A cool-looking clip from the new Star Wars film segues into a group of people riding Boris Bikes wearing what almost-could-be-but-aren’t-quite Stormtrooper outfits.
They face off with another group wearing similarly not-quite-but-almost rebel pilot suits before one of the nearly Stormtroopers peels off his not quite Stormtrooper mask to reveal… Jenson Button.
“Jenson Button, what are you doing here?” says Jess Ennis-Hill, who it turns out is the leader of the not-quite rebel pilots. She might as well be asking the question about the whole advert. And it only gets weirder…