EnduraCool Towel, £18, Mission

The unique radiator-like fibre construction circulates water molecules to create a prolonged cooling effect

Possibly the coolest towel you’ll ever purchase. And not because it’s so fashionable (just look at the colour).

This Cooling Towel is constructed from a proprietary performance fabric that’ll instantly cool when it’s soaked with water (or your lovely sweat), wrung out, and then snapped in the air to activate the cooling properties.

The proprietary technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fibre construction circulates water molecules, and regulates the rate of evaporation to create a prolonged cooling effect.

Sounds slightly complex right? But we doubt you’ll be complaining when you’re wiping yourself down with that wonderfully cool fabric. Like flipping over a pillow on a warm evening. Lovely.