Remember last summer? Cheryl Cole getting spliced in secret, Solange and Jay Z having a stand off in a lift, and people chucking buckets of ice over their head to raise awareness for motor neurone disorders?
Well the latest social media sensation doesn’t involve freezing your nads off in the back yard. It’s all about raising money for Cancer Research and inspiring people to be healthy at the same time.
A collaboration between This Girl Can (of the awesome fitness campaign inspiring women to get moving whatever their shape or size), Cancer Research Race for Life and running community website The Running Bug – let us introduce the #1milechallenge.
It’s frighteningly simple. All you have to do is cover a mile in whatever way you fancy – run, swim, cycle, paddle, cartwheel, skip, crawl, do the caterpillar– the only premise is it has to be powered by you, so nipping to the supermarket in the car doesn’t count, soz.
Once you’ve finished your 1,609 metres, make a short film saying you’ve completed the #1milechallenge, post it to social media and nominate three friends to take part. The campaign will run until at least one million women have leapt into action and covered a mile.
Once you’ve completed your mile you can text MILE to 70200 to donate £3 to Cancer Research
A bit like last year’s #nomakeupselfie campaign, which raised £8 million for Cancer Research in just six days (madness) there is a fundraising element here. Once you’ve completed your mile you can text MILE to 70200 to donate £3 to Cancer Research.
There is absolutely no pressure to be fast or brilliant at it
Don’t worry if you’ve never run a mile before as Tanya Joseph, director of This Girl Can says, it really doesn’t matter how long it takes. “Whether you run like Jessica Ennis-Hill or Phoebe from Friends, the fact that you’re doing it is what matters and something you can be proud of. There is absolutely no pressure to be fast or brilliant at it.
“We also know that seeing your friends being active can be a real inspiration, so sharing your achievement and encouraging the girls to get involved is important too.”
Rachel Carr from Cancer Reasearch’s Race for Life agrees, it’s more about getting your mates involved. “ #1milechallenge unites women to support and encourage one another to do something active while also supporting a very important cause. With your help we will beat cancer sooner and we can’t wait to see your miles.”
For more information visit therunningbug.co.uk/1milechallenge Oh and just because this campaign is aimed at women doesn’t mean the lads can get away with it, we’ll be nominating you too!