DC Shoes have fired the first shots in what is turning out to be a ferocious beef with Scooter kids.
In an advert for the new trainer made by the iconic company that was founded by Ken Block, and is part owned by Rob Dyrdek, pro skater Wes Kremer makes an impassioned, political speech.
Kremer – a man who looks a bit like a vagrant doing an impression of a lion – promises a “war with the scooters”, referring to their popularity as an “epidemic”. He also suggests taking scooters from kids, taking off the handlebars, dumping them in the bin, and giving the mid a skateboard in it’s place.