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Is Google About To Kill The Ski Industry?

The search engine is falsely claiming many ski resorts are closed for the season

St Anton

So, you’ve booked you annual holiday on the snow. You’ve bought your thermals, a tiny tube of sun block, and a new pair of massive goggles that you’ve been wearing around the house for no apparent reason.

Excitedly you check the internet to see how much snow has already fell. You type ‘St Anton Snow’ into Google and you’re met with this horrifying message:

St Anton 2

“This can’t be right” you think to yourself. And you’re absolutely correct; it’s not. In fact, it’s starting to fall quite nicely across many parts of Europe. A quick check of other snow report sites give a more accurate picture.

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Granted, it’s not exactly dumbing in St Anton right now, but it’s far from closed. It’s pretty much business as usual for this time of year.

It’s not just Austria that’s affected by the Google bug.

Courcheval

mayerhoffen

Les Menuires

Nobody really knows quite why Google is suggesting that certain resorts are closed for the season. Maybe it’s a faulty algorithm, a hangover from the summer, some incorrect data, or somebody accidentally dropping their raclette into Googles main laptop.

Whatever the reason, its certainly distressing for people trying to keep tabs on how much has fallen in their resort of choice this year.

We should also point out that, while some resorts are affected, many are getting up-to-date and accurate information as conditions get snowier.

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Our suggestion, as always, is that you check a couple  sources before you phone your tour operator in floods of tears, asking for a change from Mayrhofen to Magaluf.

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