You can imagine the pitch in the Protest board room. Skier walks in: “How about you pay me to hang out with my mates and go chase the best snow we can find?”
Some people might find that funny, but not Protest. All credit to the brand that they not only greenlighted the project, but equipped Andri Ragettli and Yuri Silvestri with the tools to do a damn good job of it.
Suggests there’s some pretty cool people pulling the strings behind the scenes, doesn’t it?