The price of a season pass at Whistler Blackcomb is set to be slashed from 2017 after Vail Resorts bought the B.C resort for $1.4 billion earlier this week.
The Colorado-based Vail company intends to merge Whistler into it’s already popular 13-resort Epic Pass, which currently sells for $809 US, a steal compared to the current $2,000 Cdn price of a season-long ski pass in Whistler.
“We believe with the price being lower and all the benefits added, we can really expand our base,” said Vail CEO Rob Katz. “It is true that for a handful of people they are going to get a great discount but for so many other people they are going to buy a season pass when they ordinarily wouldn’t.
“We’ve seen this broaden and make much more accessible the opportunity to ski at the best possible value.”