A relatively recent job description and one that has the added advantage in that no one really knows exactly what it is you are supposed to be doing.
A typical day may entail a website update, riding session (to check the conditions, of course), check ad campaign, more riding, post a blog, lunch with visiting press, update Facebook, meet with photographers, ride, head to après ski, check Twitter.
Beats laying bricks, huh? You’ll just need background in marketing, knowledge of web design, and some online marketing experience. Oh and love of snowboarding and a wifi enabled phone.