Need a jacket that combines top-end technical performance with authentic snowboarder steeze? Then this beauty from Burton may well be the model for you.
Founded by Jake Burton Carpenter in a garage in Vermont in 1977, Burton grew rapidly as snowboarding exploded in popularity throughout the 90s and 2000s, becoming the world’s largest snowboard company by a considerable way.
But although Burton ships more boards, boots and clothing each year than any other snowboard brand, the company is still privately owned – Jake and his wife Donna still run the show. This means it’s not beholden to shareholders, and has been able to grow in a managed way rather than always trying to maximise short-term profits. At the same time, Burton has consistently invested in snowboarding at all levels, supporting tiny grassroots events as well as international level competitions, in an effort to get everyone stoked on the sport.
