Who else are we expecting to create their own snowboard brand? Honestly? The Helgasons have done it with their Lobster Snowboards and it only paved the way for more to do it themselves but who were you expecting to do it next? Probably Shaun White by all accounts. He’s already selling his own scooters and his own brand of hair product… Ok, that last one is a guess but it’s only a matter of time!

I hate to break the news that it’s not Shaun White making his own brand of snowboard, it’s the oh-so-popular ripper, Gigi Rüf. He’s teamed up with board makers Nidecker to bring you his brand new range much like the Helgasons teamed up with Bataleon for their triple base technology. He’s already started on his pro-team by adding all-round freestyle King, Johnnie Paxson and confirming there will be a pro-model board made for each of them. Get your money ready for Autumn 2012!

So it all sounds pretty good huh? Well, here’s a short edit from Gigi and the Pirates Crew as they officially announce the emergence of a new brand…

http://mpora.com/videos/kuOxfFT9v
Check out Snowboarding gear on Mpora