Quiksilver may have made cuts to some parts of their marketing budget, but they were also busy investing in new areas.
The brand, which is most often associated with movies like Travis Rice’s hyper-produced That’s It, That’s All and Art Of Flight surprised everyone last year by signing up underground jib hero (and star of several Videograss movies) Danimals.
They then put out a movie that consisted pretty much entirely of cutting edge urban riding, featuring cameos from the likes of Jake Olsen Elm amongst others. Pretty left-field!