Our September issue investigates the concept of style. Fittingly, for such a subject matter, we’re looking at it from all different angles.
We delve into the history of standing sideways, and look at why surfing, snowboarding and skateboarding feel so good; We tell the story of Vans, the Californian skate shoe brand beloved by fashionistas that’s somehow stayed true to its skate roots; We look at why micro scooters will never be ‘cool’, and whether it’s fair? And we ask why the world hates lycra-clad cyclists.
We look into the rise of running as a fashionable form of exercise (as opposed to a recipe for profuse sweating) and talk to girls’ Parkour crews who are introducing new ways of imagining and experiencing the cities we live in. We also head to New Zealand to talk to a crew of mountain bikers who’ve transformed their local landscape in serious style.
Finally, we look at the effect of our obsession with style on the planet, examining the environmental impact of making outdoor clothing. Can you really make a green jacket?
You can find out by reading this and other stories, dropping throughout September.